We’ve tasted success! Full of get-up-and-go attitude, we bring the ideas and the know-how to every creative collaboration. In today’s evolving retail landscape, the modern consumer demands a higher level of experience from culinary destinations. That’s where we come in.
Big on flavor and ideas! In hot pursuit of fierce flavor profiles, we geek out over quality ingredients combined in inventive ways. Ready to explore the exciting possibilities of our existing culinary brands?
Our catering service is brimming with mouthwatering dishes that capture the essence of the Mediterranean. From vibrant flavors to innovative creations, we’ve got you covered. Sit back, relax, and savor the moment while we take care of it.
FOOD CONCEPTS & EATERIES
It’s all about awesome taste and an immersive atmosphere. Food is the ultimate leveler and brings people together. We take pride in the incubation and curation of memorable brands that inspire.
FOOD HALL & EATERY CONSULTING
With years of experience in the industry, our team of food evangelists provide comprehensive consulting services to help you bring your food hall visions to life. Yela Concepts works closely with clients to understand your unique needs and goals, providing guidance and support every step of the way. From market research and financial modeling to vendor selection, design and lease negotiations, our team is dedicated to ensuring the success of each project. Our team is here to help your food hall businesses thrive in today’s competitive market.
LET US CATER YOUR EVENT
Yela Concepts is proud to offer catering services from our Mediterranean eatery, Darna, throughout the DFW area. Whether you’re hosting a corporate event, a celebration, or a private party, our team of chefs will work closely with you to curate a menu that meets your specific needs and exceeds your expectations.
Contact us today to learn more about our catering services and start planning your next unforgettable event.
MEET THE TEAM
We’re taste universe explorers, working with go-getters, jet-setters and fun time-havers. The Yela dream team is something of a phenomenon. We’re a wild mix of creative energy, culinary genius, project management mastery and many decades of combined experience in the industry.
CEO, CHIEF VISIONARY
Dallas based entrepreneur, Yaser Khalaf has shared his love of great food with his customers for more than 25 years. Born in Kuwait, Yaser’s passion for the hospitality industry began with a pizza parlor he opened as a student at the University of Kentucky. He went on to grow the franchise to 14 locations throughout the state. Over the years,
Yaser has perfected his skills in creating successful restaurants and eateries that capitalize on popular and emerging food trends; the visionary behind brands such as Souk, Baboush, Junction Food & Drink, Taco Sabe, Cleaver & Co. & his latest North Texas gem, Darna Mediterranean Eatery.
Corporate Support Chef
IT and Restaurant Support